Rugby Imports

Responsive eCommerce Web Redesign

The Rugby Imports eCommerce redesign focuses on enhancing user experience, modernizing visuals, and streamlining functionality to better serve rugby players and fans. The design features bold, rough paint strokes that capture the intensity and ruggedness of rugby, complemented by a dynamic color palette of navy, turquoise, and orange accents for a professional yet energetic look. Fully responsive, the site adapts seamlessly to desktop, tablet, and mobile devices, ensuring a smooth and consistent experience across all platforms. Key updates include a clean layout, high-quality and consistent product photography, and an improved navigation bar. With a more modern, user-friendly, and visually appealing site, Rugby Imports is now better equipped to attract new customers, boost engagement, and drive conversions, all while staying true to its deep connection with the rugby community.